18 months
Total Months
120
Online
In this ever increasing pile of data and with a never before focus on marketing strategies, companies are turning heavily on recognising the “voice of customers”. ESDST MBA in Marketing Analytics paves the path to understand and approach the intricacies involved in marketing data to reveal insights. This course will make the graduates ready to make an immediate impact by presenting data driven insights to support business strategy. The curriculum is crafted to combine the specialized education in marketing research methodologies with analytics techniques, thereby making it a full package to take in stride.
The programme is equally beneficial to people with prior knowledge of the marketing industry and to new entrants as well, as it thoroughly touches the floor and ceiling of the marketing industry before taking on the application of related data analytics.
Highlights:
1.Curriculum designed to be specially focused on Marketing domain
2. Online delivery with continuous mentoring and 1 on 1 support
3. Constant guidance and support by industry guides from the marketing industry
4. Live projects combining the nuances of marketing and analytics scenario
5. Placement assistance
6. Most Popular Analytics Tools used for analysing marketing data
7. Learn to apply theoretical concepts to solve business problems
8. Keeps You Updated on the Latest Industry Trends
9. International faculty
10.Many multinational companies are involved in delivering, mentoring and support
Some of the tools and concepts covered in this programme are: Business Analytics models and algorithms, Marketing Analytics, Programming with R, SQL, Excel, Tableau, Cloud systems, MongoDB, Machine Learning, Big Data, Natural Language Processing, and many more.
ESDST offers Recognition of Prior Experience (RPE) and thus a formal bachelor’s degree is not mandatory for entering this program.
3-4 weeks
120
30
COURSES
Transformational Management (4 ECTS)
Managerial Economics (3 ECTS)
Organizational Behaviour (3 ECTS)
Financial Reporting & Analysis (3 ECTS)
Marketing in a Digital World (3 ECTS)
Data Analysis for Managers (4 ECTS)
> Award of Certificate in Business
Business Analytics and Research Methods Foundation (4 ECTS)
Advanced Excel (4 ECTS)
Programming for Analytics using Python (4 ECTS)
Predictive Analytics Methods (4 ECTS)
Business Communication (3 ECTS)
Professional Career Lab (1 ECTS)
> Award of Certificate in Foundation Business Analytics
Artificial Intelligence and Machine Learning (4 ECTS)
Big Data and NoSQL (4 ECTS)
Data Warehousing and Management (4 ECTS)
Data Visualization and Storytelling with Tableau (4 ECTS)
Ethics in Business Analytics (4 ECTS)
Award of Certificate in Expert Business Analytics
Electives:
Marketing Strategy (5 ECTS)
Consumer Behaviour (5 ECTS)
Digital Marketing (5 ECTS)
Selling Strategy (5 ECTS)
Internet Marketing Strategy and Analytics (5 ECTS)
Marketing Research (5 ECTS)
Capstone Consulting Project (30 ECTS)
> Award of Practitioner Badge – Marketing Analyst
Total ECTS: 90
> Award of MBA in Marketing Analytics
25%
The ESDST MBA in Marketing Analytics is aimed at providing students an in-depth understanding of marketing industry and how it is being foraged with the power of analytics. The course design will enable students to learn about the marketing discipline, nature of data involved, how that data adds value in strategic decision making and much more. Sufficient business projects with a focus on deriving insights from marketing data would be assigned. Students will be inherently trained on advanced tools and guidance by industry mentors throughout.
Each student at ESDST is matched with an Industry mentor, preferably in the same industry in which the student is working or has aspirations to enter. The mentor guides the student through the course and provides the student with real-life experiential learning along with core learning taking place in the program.
Primary outcomes:
1 Analyse simple and complex marketing data to manage various marketing functions as – strategic decision making, maintaining customer relationships to name a few
2. Use data to develop models for market basket analysis and recommendation engines
3. Narrow down the gap between analytical models and marketing problems with innovative solutions
4. Manage data-driven marketing and customer experience tools
5. Plan and develop integrated, interactive marketing strategies
Successful completion of the programme would ensure placement assistance to the students, governed by their prior work experience. Majorly , students can take up any of the following roles :
1. Marketing Analyst
2. Business Analyst – Marketing
3. Marketing Analytics Manager
ELIGIBILITY
ESDST maintains very high standards for students who enter our academic programs. For all MBA programs, the following criteria need to be met before admission is offered to a prospective student.
Qualifications:
Bachelor’s Degree or an equivalent recognized academic title in any discipline.
Qualifications Waiver:
For students who don’t have a Bachelor’s Degree, ESDST uses Recognition of Prior Experience (RPE). ESDST generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. Please contact us at admissions@esdst.eu
Proficiency in English:
Evidence of Proficiency in English
IELTS 6.0+ , OR
PTE 50+ , OR
TOEFL 550+, OR
Any other proficiency test taken in the last 2 years
English Proficiency Waiver:
The English proficiency test is waived for the following candidates:
Native English Speakers, OR;
Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
Applicants having completed their undergraduate degree in English in an English speaking country, OR;
2 Years of work experience in a setting in which English is the primary language of work
Through its parent institution, Rushford Business School, ESDST is a member of the “Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a global accrediting body that accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and creative value for their students.
ESDST through its parent schools Rushford Business School and James Lind Institute is a member of the “International Accreditation Council for Business Education (IACBE)” The IACBE accredits business programs that lead to degrees at the associate, bachelor’s, master’s, and doctoral levels in institutions of higher education worldwide. All modes of delivery, campuses, locations, and instructional sites, as well as all business programs regardless of degree level, will normally be included in the IACBE accreditation review.
ESDST through Rushford Business School is a proud supporter and Signatory of the United Nations Principles for Responsible Management Education (UN PRME). PRME is an initiative of the United Nations Global Compact founded in 2007 as a platform to encourage and increase awareness and integration of sustainability in business schools around the world. Today, PRME is the largest coordinated effort between the world’s business schools and the United Nations. Rushford Business School became a PRME signatory in 2020. As a school, we understand the privilege and responsibility of providing quality education that gives learners the knowledge and tools they need to succeed, change lives, and transform societies.
ESDST through its parent institution James Lind Institute is a proud member of the prestigious International Council for Open & Distance Education. ICDE has consultative partner status with UNESCO and shares UNESCO’s key value – the universal right to education for all. ICDE further derives its position from the unique knowledge and experience of its members throughout the world in the development and use of new methodologies and emerging technologies.
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Completing your MBA from ESDST gives you the confidence and credibility to have completed a program from a top class European Business School
We offer one of the most flexible programs globally and you are always in control of how quickly you want to learn
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